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Last Updated
03/31/2019
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Detailed entries for one subject from the INDEX TO HOW TO DO IT INFORMATION. |
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PHOTOGRAPHY BUSINESS sa STOCK PHOTOGRAPHY sa VIDEO BUSINESS xx BUSINESS xx PHOTOGRAPHY Make money with your camera. Some tips. Where to show and sell your photographs in New York City. David Vestal's Book of Craft. Chapter 21. What to do with your pictures. Tips on displaying, exhibiting, publishing, etc. A discussion of taxes and other financial considerations which the professional photographer needs to be concerned with, plus some tips. Want to sell your pictures? A guide to photo agencies, their names and addresses, plus tips on selling to agencies. Advertising ideas for the photographer. Tips on keeping track of expenses aimed at professional photographers. Such information is needed for both billing and taxes. Turning pro. First year diary of a free-lancer. A look at many of the questions to be answered and problems to be solved if you want to become a free-lance photographer. Name, address and description of several organizations and galleries who will display the works of unknown photographers. If you are engaged in photography to make a profit, here are some tips on setting up a small business, keeping track of business expenses and some tax considerations. How the new copyright law affects photographers who sell their time or photographs for money. How to "think like a professional". Tips on making money with part time photography. How to obtain a grant for a photograhic project. Tips on "moonlighting" as a photographer. Tips from a professional photographer on how to save money on automobile and travel expenses. Income tax tips from a professional photographer. Where and how to sell pictures. Tips on the business-side of being a professional photographer. Shooting the stars. Tips from Tom Lipton on theatrical photography. How to take the pictures and how to market the results. Travel photography. A new series looks at the important technical and logistical elements of the professional travel photographer, plus an in-depth look at some aesthetic concerns in creating successful travel images. Emphasis is on 35mm color transparencies. Part 1. Equipment and film. Travel photography. Part 2. Photographing people. Travel photography. Part 3. How to capture the essence of a location or culture. Stock photography. Stretching saleable concepts to the limit. What is stock photography, what are stock agencies looking for, how to get started in taking stock photos, contracts, etc. Making money in photography. Cashing in on the magazine boom. Making money in photography. A filing system for your photographs that you sell for publication. Making money in photography. Photo buyers: what they want and what they pay is an open secret that any photographer can learn. Making money in photography. Photo contests. Pay-offs and pitfalls. Making money in photography. Calendars, the perennial market. Combining photography with writing skills can produce extra income for the professional or part-time photographer. Facts the photographer should know about using copyright to protect his work and himself. How to sell photographic postcards. Getting started as a postcard photographer. How to get started in magazine cover photography. Tackling the fearsome photo editor. Tips on marketing your photographic talents. Market research for fun and profit. Tips on determining what markets are available for your photographs. Tips on income taxes for the photographer. Making art shows pay. How to sell your photographs at arts and crafts shows. Some lessons from a volcano. More than luck and timing are involved in the selling of a news photo. Some tips in negotiating the best deal for your news photos. Income from interiors. How to sell good, well-printed and well-presented photographs for decorative purposes. Sellers beware. Some simple precautions can avert trouble with an unscrupulous photo buyer. Selling to local publications (such as magazines, Sunday newspaper supplements, etc.) Shooting portfolios for models and actors. The realities of getting a photo book published. Photographing a home and its contents for inventory and insurance purposes. How to sell your photos to stock agencies. How to make money by specializing in copying old photographs. Promoting yourself with graphics. How to make photographic business cards, advertisements, stationery, greeting cards, etc. First impressions. How thoughtfully your portfolio is tailored may mean the difference between winning or losing a freelance assignment. The ins and outs of photo contests. Tips on selecting and entering photo contests for both the money and the experience. Tip: How to sell photos taken at children's birthday parties. Tips on starting a rental darkroom service. How to locate an assistant photographers position and tips on what will be expected. How to make money taking pictures of houses for real estate brochures and multiple listing services. How to improve your chances of selling slide images by making 4x5 color transparencies which will attract the attention of the buyer. Tips on selling public relations photography to business and industry. Profile of Virginia Lohle, founder of Star File photo agency. Includes some information on setting up and operating a photo agency. The invisible market. Tips on marketing photographic services to nonprofit organizations and institutions. How to make money with your camera by preparing slide portfolios for artists and craftsmen. Professional approaches. Five suggestions to improve your professional appearance when making business contacts. Chasing covers. Ideas for producing cover photographs which will appeal to magazines. Ideas for making money as a part-time photographer. Advice from a photo rep can help improve how you present yourself to potential picture buyers, and help you recognize your business strengths and weaknesses. Tips on producing and marketing photo greeting cards. Freelance photo editors. Who they are, what they do, and what they can do for you. Dancing dollars. How one enterprising photographer practices the craft of dance school photography. Anatomy of an art show. The person-to-person approach to selling photography. Facts about forms. A look at the documents such as model releases, confirmation forms, stock delivery memos, and other documents which a professional photographer should use. Getting started in stock photography. Personal notes on stock photography. How natural curiosity and a taste for photography blossomed into a satisfying career. Includes tips on filing a large slide collection. Tips on marking "proof" photographs so they can be viewed, but not satisfactorily copied. Spotting trends in stock photography needs. Some tips. Tax tips for freelance photographers. Alternative spaces. Hanging your photographic work off the beaten path. Ideas for photographers when looking for exhibit sites. Breaking into the publishing markets. A guide to selling your photographs. The law and photograhy. Your files may contain photo wealth. Information about who buys photos and which photos will sell. Financing photo equipment with tax incentives. How to operate a legitimate part-time photo business and take advantage of various tax benefits. Improve your success in selling your photographs by knowing enough about marketing and copywriting to make a good first impression on photo editors. Photomarketing. Improve your competitive edge by specializing and then finding the market for your specialty. Photo marketing. Suggestions on specialized markets and tips on billing for your time and expenses while "on assignment". Photographic releases. Some tips on their wording and why any professional photographer should continue to use them. Both personal and property releases are reviewed. What editors want in product photos. Results of a survey indicates which product announcement photographs are likely to get the most attention from editors of magazines. Tips on how to win awards and influence the judges in photo competitions. Professional photographers should be aware of hidden dangers when on a photo assignment. Tips on what things to look for which could be unsafe or unhealthy. Managing an art/photo department in a company. Tips on layout and organization to make the job easier. How to prepare proposals that sell a film or a-v project. Some tips. Freelance photography. Juggling a full-time job and freelance work demands time, stamina and creativity. Tips on getting started in free lance photography. Photographic self-defense. How to increase your value as an in-house photographer. Tips for a manager of a photographic business or department to help control costs. Customer relations and the golden rule. Professional photo lab shares its ideas for successful customer relations. The photographer as an expert witness. Examines aspects of qualifications, conduct, legal implications and compensation. Changes in the British copyright laws and their implications for photographers. What is legally covered by a model release, and when they are required. What's legal? Which pictures do you have the right to take? Which pictures can you safely publish? Which pictures require a release? How one photographer, Ken Townend, makes $40,000 per year selling sepia-toned black & white framed prints. How to self-publish a photographic book. Some tips and case histories. How to get a job as a photographers assistant and some tips on making it to the top in the photographic profession. How to make money from your slides and prints by selling in the stock photograph market. Show and sell. Tips on finding alternative galleries to display your photographs. How to become a part-time livestock-show photographer. How to make photosketches for profit. Black and white print is sketched over with India ink and the photo image is bleached away. How to earn good money as a rural photographer. Sports photography. How to get started in an exciting, do-it-yourself business. Ten easy steps to building a digital portfolio using Microsoft PowerPoint. Getting into stock. How to submit your photographs and slides to a stock picture agency, how they work and what results to expect. How to prepare your portfolio the professional way. Ethics and editors. Suggestions for having a good working relationship with a magazine for whom or to whom you provide photographs. Tips on helping the art director of a magazine decide where and how to best use your photographs. Annual incomes of photographers are discussed. Tips on a business contract between a photographer and a book publisher. Tips for an author in negotiating a contract with a book publisher. Tips on identifying your photographic negatives and prints so that they can be sent, used and returned correctly. Also tips on keeping records of photographs and negatives sent to others. Useful information for professional photographer who supplies photos to magazines and others. Getting published. Part 1. Selecting the magazine. First in a series on writing and submitting illustrated articles to a magazine. Getting published. Part 2. Shooting the photo story. A discussion of lead shots, and all the other types of shots, needed for a photo story. Getting published. Part 3. Writing the text to accompany the photographs. Getting published. Part 4. Preparing photographs for publication. Getting published. Part 5. Packing your submission for mailing to a magazine. How part-time photographer John Moriarty makes $10,000 per year selling photographs as "wall decorations". Room for one more. Squeezing into a crowded market. Plenty of opportunities exist for the enterprising photographer to make money in photography. The trick is to identify a need and fill it. Making money with moving pictures. How your film, video and multi-image projects can pay for themselves. Show biz. A look at the business of live theater photography, plus 6 suggestions for photographers working in a theater. The business of selling your photo art. Tips on photographing outdoor scenes, framing them, displaying them and setting the selling prices. The need for model releases for published photographs is discussed. Tips on going into your own "custom lab" business using your fully equipped home darkroom. How to get your photographs displayed in galleries. Some tips. The commercial portfolio. Part 1. The commercial portfolio. Part 2. The commercial portfolio. Part 3. Income taxes and the photo hobby/business. Tips on marketing your photographs through art fairs. How to make money in real estate photography. Create a successful portfolio. How to get your foot in the door and your photos seriously considered. Do you need a stock photo agency? How to go about selling your images to stock photo agencies. Your first big photo exhibit. Making it happen and making sure it won't be your last. Making it as a free-lance writer-photographer. Some tips. Comp book. Graphic self-promotion. Design a strong image to use as a self-promotional piece representing the type of photography for which the photographer is known. A photographer's rights under the copyright laws. Part 1. Your legal rights and the steps you must take to protect them. A photographer's rights under the copyright laws. Part 2. Work for hire. Improve your chances of winning photographic contests or selling photographic images. Advice from a photographic judge. Petites by Marvullo. Creating a self-promotional poster. A self-promotional campaign should display the photographer's particular style and unique creative vision. Meet the master photographer, Laszlo Willinger. He shares his advice on the art and technique of Hollywood glamour portraiture and how to succeed in today's stock photography market. Get published. A persistent photographer shares his ten tips for getting your photos published. Photo insurance. The all-you-own-on-film household inventory. How to produce a photographic inventory of household possessions for insurance purposes. Tips on performing this service as a business. How to shoot a magazine cover. Developing a plan of action, formula, preconception, set up, etc. to maximize your chances of selling photographs for magazine covers. Sell your photos at festivals. Subjects that sell, sizes and pricing are covered. So, you want to be a news photographer? A view of the routines and requirements of a daily staff photojournalist. Selling your photos. Tips on contacts and follow-through. Turning professional. What you need to know if you decide to take the plunge. Tips on equipment and facilities needed to become a photojournalist, portrait/wedding photographer, or studio/commercial photographer. Creating effective portfolios. A modular approach to selecting and assembling images into a final presentation book. Special section on making money from photography. Topics include: (1) Publishing your own photographs. (2) Stock photography. (3) Magazine writing. (4) Selling printed reproductions of photos. (5) Model releases. (6) Selling to magazines. Tips on getting model releases. Pro or amateur, what am I? Impact of tax laws on income from photography. Getting started in the photography business. How to make a promotional mailer in your own darkroom. Marketing and self-promotion ideas from two professional photographers. Direct and strengthen your portfolio to impress a potential client during your initial meeting. Making money in photography. (1) 25 tips. (2) Getting started in the photo business. (3) How to sell photos to a local college. (4) Using publicity to sell photos. Ten great photographic money-making tips. Black-and-white photography for publication. Part 1. The lithographic process: Principles and problems. Black-and-white photography for publication. Part 2. Equipment and materials you need. Seven virtues which should be practiced by the professional photographer. Strike a balance. To get your feature photographs published, you must dig for the news value in the subject and then exploit it graphically. AV horn tooting. Be aggressive, toot your own horn, and let them know your ready, willing and creative. Working with the freelance photographer. Tips on selling photographs for decorations (photo-decor) to commercial accounts. Photographically-oriented business opportunities which can be a sideline that will not detract from one's fulltime employment. Holes in the copyright law. How "work-for-hire" undermines photographers' rights to their photos. Tips on protecting those rights. The bottom line. Five steps to marketing your photographic business. Getting paid. Proven methods for minimizing delays in getting paid for your photographic work. The cold call in five steps. Advice from a professional photographer on getting new clients. Professional photographer shares his tips for only working with "nice" clients. Preparing a business plan for your studio when seeking a bank loan or line of credit. Beating the deadbeats. How to use collection agencies and the courts to get money that's owed you. Getting organized. A system to help commercial photographers organize their studio filing systems for maximum efficiency. Portfolios. How pros put together portfolios that stand out from the pack. Freebies and you. Learn how to avoid give-aways of your time and photographic effort. Site searches. Sophisticated approaches to help photographers determine the best location for their business. Rights of photographers under the 1976 Copyright Act are discussed. Sales and marketing penny pinching. Tips on controlling promotional spending costs. Importance of using talent releases in video and film production. When the worm turns. How many professional secrets should assistants be taught? Sharing too few could be as risky as sharing too many. Cash flow. How to avoid financial shortfall for monthly expenses. A look at the controversy surrounding the "work-made-for-hire" exception found in the 1976 Copyright Act and its implications for photographers. On-location insurance for professional photographers is expensive, but worth it. Advice on sources and costs for location liability coverage. A simple equation for studio profitability. How to balance the demands of "speed, quality, price" and still make a profit. A look at the Miscellaneous Revenue Act of 1988 that allows photographers to deduct "qualified creative expenses". A look at the U.S. District Court ruling on photographic copyrights and the reproduction of copyrighted portrait photographs by anyone other than the photographer. Copyright reaffirmed. A summary of recent court decisions which strengthen the copyright protections afforded photographers and other artists. Scouting new markets. Source books to help fatten your client list. Thinking Big. A six-rung "success ladder" to increase business growth. Advice on hiring and firing employees in a small photographic enterprise. Selecting a camera operator for a video shoot. Perspective on running a photographic business discusses the topic of dealing with abusive customers. Avoiding budget problems for video productions. Some tips. Common freelance charging practices. Budget planning for an in-house photo or video department. A shortcut to the first draft. Working with freelancers. Ten steps that will make the difference between delight or disappointment. How much should you charge for a picture. Where is the money in photography? Ten ways to promote yourself as a photographer. Tips on markets for freelance photographer's pictures. What you need to know about model releases. How to deal with photo editors like a pro. Role of the picture agent in photography. Some tricks of the trade in producing perfect looking advertising photos. How to sell picture stories to magazines. How to publish your own photo book. Advice from someone who actually did it. The training of camera repairmen. A look at the rewards and problems. The economics of free-lancing. Tips on being a financially successful free-lance photographer. A discussion of the traits that make a good camera repairman. Tax deductions and other tips for amateurs and professionals who make money from photography. How NOT to sell pictures. Advice from the head of the New York Times picture syndicate. Career opportunities in photography besides being a photographer. How to sell your photographs to the wire services. One hundred and one ways to make money taking pictures. Cash in on carnivals. How to make money by selling photo buttons, mug shots, "tintypes" or portraits at carnivals and fairs. Protect your valuables by making a photo inventory of your home. Doing this service for others could earn you some money. The free lance photographer and the picture agencies. A pratical guide to a successful relationship. How to photograph for annual reports. Tips on getting into this lucrative market. Two ideas for making money with your camera, one from Kodak with suggestions on how to advertise your services, and a second on how to make "tintype" photos for sale. How to make portraits of children as a part time job, on weekends. Tips on locating jobs and taking the type of picture which sells. Tip for free lance photographers on selling pictures to People Weekly magazine. Being a photographer's assistant is the best way to learn commercial photography. A description of the job. A description of a police photographers job. What jobs are available for photographers with the federal government. Tips for free lance photographers on selling material to the National Geographic auxiliary publications. Tips on getting into the picture postcard business. What it takes to make a marketable paperback photo book. German magazines are a market for some U.S. photographers. Tips on selling to this market. Publisher Bob Adelman gives tips on publishing your own photograph books. Selling photos to Ranger Rick magazine. Survival in the photo jungle. Richard Isaacs tells how to avoid the snares and pitfalls of commercial photography. Selling photographs to Fortune magazine. Everything you need to know to open your own old-time photo studio. Selling photographs to Americana magazine. Survival in the photo jungle. More tips on how to come up a winner in commercial photography. Tips on selling your photographs to Horticulture magazine. How to develop a photographic portfolio to aid in selling your talents to a particular market. How to get your photo book into print. Tips on selling travel pictures. What to select, how to submit them and where to find the markets. Ted Horowitz gives suggestions on making a living as a free-lance corporate and industrial photographer. A review of Kenneth Townend's method of making money be selling black and white photos in wooden frames which people purchase to decorate their homes. The appearance a photographer presents on an assignment may either help or hinder his work. Some tips on clothing and other items. Copyright myths and facts for the photographer. Getting ready to sell. A practical assessment of today's picture market for the pro and amateur, and how to tap it. You can sell your scenic photos, but you must know the difference between a pretty picture and a marketable picture. Some tips. Tips from the book "Selling Your Photography". The complete marketing, business, and legal guide. How to choose a stock photo agency. Expert advice on selection, getting work accepted, contracts, etc. Careers in photography. Excerpts from "The Complete Photography Careers Handbook" by George Gilbert. What it takes to become a free-lance travel photographer. Some tips. Excerpt from the new guide "Stock Photography Handbook" illustrates selling in todays tough market. Secrets of picture editing. The Brackman system. A professional step-by-step method for putting together a terrific slide show or portfolio. Part 1. Sorting your pictures according to subject. Secrets of picture editing. The Brackman system. Part 2. How to choose your best pictures. Building a travel stock file. Part 1. What to shoot for future sales. Secrets of picture editing. The Brackman system. Part 3. Choose your most saleable pictures. Building a travel stock file. Part 2. Organizing and marketing the pictures. Keeping up with the changing calendar market. Tips on submiting photos for use on calendars. Culling the shots. How to edit your marketable photographs. Some tips. A properly captioned transparency includes information important to you and potential buyers. A close look at the information that should be placed on every slide in your files. Advice to a freelancer on marketing creative photographs (such as posterized slides). Eight great tips for making travel pictures that sell. Sell your pictures. How to get photos into school textbooks. Some tips. Sell your pictures. Tapping into the editorial photo market. Tips on selling your photos to magazines. General guidelines on the need for model releases. Making money with your camera. A look at some of the mail-order information packages promising large returns for photographers. How to start earning money in photography. Getting your nature photos published. Advice on photo technique, photo contests, markets, etc. Expanding video marketplace. An overview of the business opportunities in various markets (consumer, corporate and specialized). Tips on investment required, costs, and potential returns. Advice on starting a photography business by purchasing an existing business. Courting corporate clients. Advertising ideas for promoting your studio to buyers of commerical photography. Advice on "work-made-for-hire" contracts and their impact on the ownership of copyright. Copy protect your images. Using a cellophane sleeve to protect a print from unauthorized duplication. Simple strategy for making a photography business more profitable by altering prices, sales and costs by only 2%. Copyright tools. Sampling of techniques available to the photographer to identify negatives and prints as copyrighted material. What do you want to earn? A practical method of evaluating your financial goals for the next 1, 3, 5, 10 and 20 years. Pro-video-tips. Small studio video productions. Tips on selling video production services to educational institutions. Tip on securing model and location releases. Artistic pride and profit. Six steps to success in professional photography. Part 1. Advice on screening potential employees for problems before you hire. Seven steps to selecting a professional photography lab. Artistic pride and profit. Six steps to success in professional photography. Part 2. The advertising photographer's challenge. Understanding the roles, relationships, constraints, etc. that exist between the art director and the photographer. Building commercial success in the diverse realm of commercial photography. Cost-effective promotional ideas for a photo studio. A 12-month guide to a smoother and more profitable studio operation for the professional photographer. Color brochures build profits. Guide to creating color advertising pieces to promote a photography business. Customer service: A primary marketing tool. Some tips on defining your market, customer, ... etc. Photography studio insurance needs. An introduction to what is available for the professional studio. Proper telephone techniques for the professional photographer. Simple multi-purpose form to collect information and help process a client's order. The good employee. Hiring, training, and maintaining. Some tips. Presentation, the performance remembered long after the sale. Tips on putting together a studio sales presentation that will excite the customer. Your silent sales force. Display tips for your studio's waiting room which will improve your image and increase your sales. Five low-cost promotion ideas for the professional photographer. The reality of business life. 29 items to ask yourself before selecting a location for a photography studio. Strict rules of customer service. A list of 25 customer service mistakes and a 15-point assessment of your customer service. Direct mail tips for promoting a photographic studio. The business plan, a road map to success. Tips on what information should be contained in any good business plan. Tip on using a FAX service to confirm an order from an unknown client. Tips on decorating and furnishing the waiting room of your photo studio to make the best possible "first impression". How to develop a successful relationship with a photographic laboratory. Halloween photo studio promotion in connection with "Toys for Tots" program is described. Let old photos open new business opportunities. Tips on promoting a photography business by speaking to various community groups who have an interest in old photos. Commercial photography paperwork. Tips on rate sheet, assignment form, confirmation/estimate form, and invoice. Help solve location problems. Tips on either selecting a good site for a photo studio or overcoming the deficiencies of your current location. Become your own press agent. When and how to prepare press or news releases. The customer commitment. The importance of customer service to a photography business. Part 1. The customer commitment. Part 2. Promote your photo business by donating your services to charities. Some tips. A matter of service. Identifying three critical areas that let you improve your sales through better service. The black-and-white sales portfolio. Some tips on preparation. Winning the yellow pages advertising game. 21 insider's tips. Marketing photography. Part 1. What the photo editor looks for. Marketing photography. Part 2. Photo composition and releases. Write it and sell it, the do's and don'ts. Advice on planning, shooting, writing, presenting and selling articles to magazines. Part 1. Write it and sell it, the do's and don'ts. Advice on planning, shooting, writing, presenting and selling articles to magazines. Part 2. Presenting your portfolio. How to put together a book that shows the range and quality of your photography. Organizing your photography office. Tips on using a computer, making duplicate slides, keeping track of clients, keeping track of photos, etc. Tips for a writer/photographer on getting your stories published in newspapers or magazines. How to price research fees fairly, submitting duplicate slides to publishers, setting a fair usage fee on your photographs, and other tips for working with book publishers and their researchers. Getting publicity for your photo business. Some tips on using press releases. Pricing and estimating for today's clients. A look at the most basic element of any cost proposal, the estimate confirmation, and how to package a quote to get more of the jobs. Making that first submission of a photograph for publication. Advice on both the image itself and the mechanics of putting it in the hands of the editor. How to keep clients satisfied and coming back. Sales strategies that work. How to determine if you are ready to get some help with your business and either look for a photo representative or employ a marketing coordinator to represent you. Developing a marketing plan. Includes two tips to increase advertising success. Photographic business ethics and etiquette. Dealing with difficult clients. Some tips. Getting started the right way in the photography business. Some tips. How to quote your first commercial photography job. Business opportunities. Opening a photo studio. Part 1. Business opportunities. Opening a photo studio. Part 2. Business opportunities. Opening a photo studio. Part 3. How to hire and utilize help in a photography business. How to put together a dynamite portfolio. How to get paid what you want. Finding a photo agent. Some advice. Why you need a portfolio. Assemblying the essential tool needed by every professional photographer. Putting your photographic portfolio on CD-ROM. How to write a photo book and get it published. Advice from an author of over 60 books. Back to basics. Getting a photography business started. Part 1. Making the commitment to begin a business, plus the financial and legal issues involved. Back to basics. Part 2. Finding images to shoot that clients will buy. Building a portfolio. (1) Make a traditional print portfolio using digital image techniques to lessen the cost. (2) A web site portfolio. Back to basics. Part 3. How to develop, write, and act on a business "plan of action". Selling your photography at art shows. Tips from two experienced pros. How to bill for your work, whether you're a pro or an amateur photographer. Selling commercial films. The author's own experience in Super-8, and some tips on how to sell your own filming services. Tips on the use of model releases and copyrights. | |||||||||
Copyright © by Norman Lathrop Enterprises. All Rights Reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted, in any form or by any means (electronic, mechanical, print photocopying, recording or otherwise) without the prior expressed permission of Norman Lathrop Enterprises, except as permitted by law. |
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